INSTITUTE FOR THE PREVENTION OF MALNUTRITION AND ABNORMALITIES (IPREDE)

Organizational Vision
Citizen Base Strategy
Results

Organizational Vision

IPREDE is working towards the prevention of malnutrition and the physical deformities associated with malnutrition in children. IPREDE is working with the health care community to promote the institutionalization of natural forms of medicine, including herbal remedies.

Citizen Base Strategy

In an innovative initiative to generate resources and promote awareness, IPREDE is sponsoring the creation of a large public mural measuring 13.20m x 1.60m. Twenty famous local artists are taking part in this project, each painting a segment inspired by IPREDE's work, which will be displayed in a public site such as a shopping mall, airport, museum, etc. To generate income, the project seeks to sell 500 virtual parcels of land from a canvas to individuals who pay 300 Brazilians Reals, approximately US $150, for each piece. If all pieces are sold, a total of 150,000 Brazilian Reals (US $75,000) will be raised.Next to the art work, there will be a sign giving credit to the artists, collaborators and the new land owners.

The project starts with a launching cocktail party with the artists, press, and local community members at the place where the painting is exhibited. Many events could be organized while the canvas is being painted, therefore raising resources and further advertising the virtual sale. Its innovation is the involvement of the local media, society, promotion of local art and artists, the publishing of IPREDE's work and the on-going advertising in a public place.

Results

In twelve years, they have helped over 100,000 children recuperate. IPREDE not only works directly with children in hospitals and other settings, they also train families and health care workers in the fundamentals of preventative nutrition. Each year they reach approximately 10,000 families and 14,000 children.