QUIXOTE PROJECT

Organizational Vision
Citizen Base Strategy
Results

Organizational Vision

The Quixote Project subsidizes governmental and private projects that handle drug abuse among at risk children and adolescents. The organization does community work with graffiti artists in the slums of Sao Paulo and develops social projects and public policy campaigns on behalf of infants and youth deprived of adequate education and counseling.

Citizen Base Strategy

The Quixote Project sees Hip Hop culture as a channel for communicating with at-risk youth and activities, and has since developed Project Scream Hip Hop, a series of workshops using collective graffiti projects as an outlet for expressing messages of citizenship. Project Scream Hip Hop galvanizes diverse community groups from slums, creating a space for them to graffiti creatively.

This project created demand for "professional" graffiti work and in this manner, the project laid the ground work for the creation of a for-profit establishment, offering a relevant alternative source for professional skills and income.

The for-profit arm of the Quixote Project will offer three products:

1. Graffiti Services: Graffiti artists will paint walls, commercial facades and interiors. This product is targeted towards schools and cultural centers, leisure and sport centers, billboard advertising companies and other commercial establishments.
2. Cultural Workshops: Scream Hip Hop will offer workshops (a collection of classes, lectures and practical trainings) in the art of graffiti techniques and Hip Hop culture. This product also targets schools, cultural centers, and leisure and sport centers.
3. Clothing: Hand painted caps and t-shifts, with prints exclusively related to Hip Hop culture, customized with the signatures of recognized graffiti artists. These products are targeted towards youth.

Results

Currently, more than 1250 children and adolescents have participated in its programs (an average of 200 attendees per month – 30 of which are new participants); in addition, about 1100 educators from the state of Sao Paulo have been trained to provide its services.