FOUNDATION FOR CHILD DEVELOPMENT (FCD)

The project takes advantage of the limitless, inexpensive, and instant outreach of the internet to disseminate e-cards that raise public awareness about problems of children and to generate activism and funds for the organization.

E-cards are designed around issues and occasions by a volunteer base comprised of stakeholders who are cognizant of the problems. To develop effective action-responses to the issues of children in need of intervention, the e-cards are sent off to targeted populations who can offer up their pro bono services in ushering in societal change - policy makers, lawyers, government departments, civil society groups, etc. Recipients of e-cards also include the disenfranchised populations about whom the project is raising awareness. The project grows its volunteer base by encouraging e-card recipients to become e-card senders by either forwarding their e-card or designing one themselves. Thus, fresh partnerships are forged with the target audience who now assist in targeting and working with other audiences and networks.