THE SALES FOUNDATION

The Sales Foundation promotes science, technology, and culture through social communication. Specifically, they run campaigns to obtain donations from the community for cancer research programs.The Foundation created strategic partnerships with an internet auction company and other businesses to create a Philanthropic Marketing campaign. Companies donate goods to the foundation and the auction company provides free space on the internet for the items to be auctioned off. As the item waits to be auctioned off, normally two weeks, the donor and a cancer awareness sticker are prominent. This is a win-win for both the donating companies who are affiliated with a social causes as well as the Foundation who generates revenue and attracts a new, younger audience to its cause.